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About Us



Established in 2005, Novustrade Apple Premium Reseller operates one of the biggest chain of Apple stores in CEMEA (Central Europe Middle East & Africa) running 56 dedicated Apple points of sale. As an Apple Premium Reseller, we live and breathe the Apple experience, offering the full range of Apple products and complementary offering, coupled with unmatched Apple expertise, advice, and proficiency. We encourage you to drop by one of our stores, Novustrade staff can tell you more about incorporating Apple hardware and software solutions into your digital lifestyle.

Apple Premium Resellers help you to choose which products are right for you, give impartial advice on every aspect of you purchase and provide Apple-Certified training on many aspects of the Mac Platform. Novustrade is the best place to test drive a Mac or iPod, get demonstrations of the latest Apple products, and attend events based around the latest technology. We are also the place to get expert advice if you are a business or professional user wanting to do more with your Apple products.

What is an Apple Premium Reseller?

Novustrade is an Apple Premium Reseller and we breathe and live Apple. We were introducing and cultivating the Mac lifestyle from the conventional PCs even before Apple opened their own retail stores on our sunny, little (but significant!) island. Novustrade staff are trained to know everything about Apple products and to always be ready at hand to assist with advice and service to our guests – that’s you!

Novustrade believes that the True Service Experience comes from the core of Empowerment. Through our wide range of renowned brands, Novustrade empowers digital technology consumers with the choice of purchase to suit their day-to-day consumption.

What do we carry at Novustrade?

Novustrade carries the latest Apple products – Mac, iPhone, iPad, Apple Watch, TV, iPod and a wide range of Apple accessories and third-party accessories from Adam Elements, PopSockets, OtterBox, and more to complement your Apple products. Training and IT services are also available upon request with Novustrade’s Mac Specialists ready on hand to give tips and shortcuts, helping you get the most out of your purchase. Novustrade also carries the latest Beats products such as the BeatsX and The Decade Collection.

Did you know?

If you get a GST refund, you will be charged an administration fee so you don’t get the full 7% GST off! Find out more on how to save the full 7% off GST.

Novustrade strongly believes in supporting the disenfranchised communities in the world. Empowering them not only as patrons of digital lifestyle consumerism but also as a community.